Local Gastropub Comes to Overton Square

"Local Gastropub, a popular downtown restaurant and bar, will open its second location in Overton Square. Following the recent Chiwawa lease at the old Chicago Pizza Factory, Local is the next to lease a spot in the commercial redevelopment of Midtown’s historic arts and entertainment district.

Local Gastropub will open in the former Yosemite Sam’s at 2126 Madison Ave., at the northwest corner of Madison and Cooper.   The 100-year-old, 5,826 square foot, two-story building housed Yosemite’s Sam’s for 39 years.  “It’s always been one of the gateways to Overton Square and that will continue with Local,” said Aaron Petree, vice president of leasing for Loeb Properties. Petree represented Loeb in the lease negotiations.

“We are excited to be part of this exciting vision for Overton Square,’’ Local Gastropub owner Jeff Johnson said. “Downtown is a destination and Overton Square will be, too.  I’m glad to be there from the beginning.”  Local Gastropub, now located at 91 South Main Street, will be replicated in Overton Square, featuring upscale food in a casual, pub-like setting. 

The Overton Square site for Local Gastropub has undergone “significant renovation,” according to Tom Hayes, vice-president of construction for Loeb Properties. “The building had major structural problems when we purchased it, and we knew going in that the rehab would cost as much as the purchase price.  My working concept has been a ‘rebirth’ because the building was at the end of its functional life, but it had good bones and given its history, it was worth saving,” he said.

Matt Prince, senior vice-president of Loeb Properties, said the contract with Local Gastropub is the “first step in an effort that will not only revive Overton Square but surpass our memories of it.”   Loeb Properties will invest about $20 million to revive the arts & entertainment district and Overton Square’s footprint to about 115,000 square feet, including the redesign of existing buildings and construction of new buildings. 

Local is an important and symbolic tenant for Overton Square, said Prince, because “it’s a local company with local ownership and that was, and will continue to be, an important part of the district’s personality and vibe.”  He said Loeb Properties is encouraged by the enthusiasm and the interest of retailers and restaurateurs in leasing opportunities in Overton Square.

“We see Overton Square as the linchpin between Overton Park and Midtown, capitalizing on the hundreds of thousands of people drawn there by Playhouse on the Square,’’ said Prince. “With the relocation of Hattiloo Theater to the Overton Square arts & entertainment district, the number of theater-goers will only grow,” said Prince.

Loeb Properties owns and manages a portfolio of more than two million square feet of retail, office, multifamily and industrial properties in Tennessee and Mississippi, and is the largest developer in the Midtown area."

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Memphis Daily News: Rotary Overton Square Talk

"Among the first of Bob Loeb’s comments when he addressed the Memphis Rotary Club Tuesday, Jan. 10, was that when his firm finishes the redevelopment of Overton Square, the hope is to pass the Rotarian Four-Way Test.

For Rotary, the Four-Way Test is the cornerstone of all action that asks the following questions: Is it the truth? Is it fair to all concerned? Will it build goodwill and better friendships? And will it be beneficial to all concerned?

“Our goal will be to pass the test when we finish this development,” said the president of Loeb Properties Inc. “It’s been a labor of love and we think that 2012 is going to be a lot more exciting than 2011.”"

Read more in the Memphis Daily News

Memphis Daily News: Loeb Builds On Success

"Currently, Loeb Properties is excited about the redevelopment of Overton Square. The acquisition and renovation of retail space and mixed-use properties on the south side of Madison Avenue is where the company’s focus will remain for the next 18 to 24 months, Bob Loeb said.

The company’s focus on Memphis, the Memphis Metropolitan Statistical Area and specifically the New Urbanism Movement, is helping to grow the company and give Loeb the opportunity to form positive working relationships in areas such as Midtown.

“It’s really exciting,” Bob Loeb said. “It’s incredible – the amount of comments we get from people who are encouraging. So many people, spanning probably three decades in age group, have a lot of sentimental attachment to Overton Square. Since it’s been in such a sad state for 10 years and we now have a plan that seems very viable, people are encouraged and we’re getting a lot of support – a lot of ideas – from a lot of people.”"

Read more in the Memphis Daily News